The problem

Shipping is the easy part now.

You can build a working AI product in a weekend. Getting people to try it, and finding out honestly whether it is useful, is the hard part.

  1. 01

    Launch posts get likes, not usage.

    A good thread gets reactions. It rarely tells you whether anyone opened the product and used it.

  2. 02

    Friends are too kind.

    People who know you say it looks great. That is encouragement, not signal.

  3. 03

    Signups are not answers.

    A waitlist number does not show whether the product does anything useful for anyone.

How it works

Post once. Real people try it. You see what happened.

Step 1

Post a demo and a try link

Upload a short demo video and the link where your product runs. It goes live in the feed as soon as you post.

Step 2

People try it inside Protograms

They tap Try and your product opens right in the feed. When they close it, they are back where they were.

Step 3

See tries and what people said

Every try is counted. People leave feedback on your post, and you can reply.

Numbers you can act on.

Try rate is tries divided by views. It tells you how many people who saw your demo went on to open the product.

  • Views, tries, try rate, and followers in one place
  • Per-product numbers and totals across everything you post
  • Daily trends and activity heatmaps
  • Feedback from people who actually opened it
Example dashboard. Numbers are illustrative.

One link for everywhere you post.

Every product gets its own Protograms link. Put it in an X post, a Discord server, or on your own site. People land on your demo with Try one tap away, and every try counts toward your numbers.

Software is becoming a media format.
People already share photos, videos, and music. Protograms is where builders share the things they make, and people try them.

Questions from builders

Read the builder guide
What does it cost?

Posting a product is free. The full builder dashboard, with views, try rate, trends, and heatmaps, is a paid plan starting at $29 a month. Some founders get dashboard access by invite.

What data do I see?

Every post shows its tries, fires, feedback, and shares. The builder dashboard adds views, try rate, unique explorers, link clicks, saves, and daily trends for each product and for your whole account.

What counts as a try?

A signed-in person opening your product from Protograms. Each person counts once per product, so repeat opens do not inflate the number.

How do people find my product?

In the feed, on Discover, and on your profile. Trending gives tries the most weight, so products people actually use rise. You can also share your product link anywhere.

Does it work on mobile?

Yes. Protograms runs in the browser on phones and desktops, and people can try your product on either. Make sure your try link works in mobile Safari and Chrome. iOS and Android apps are launching soon.

Do I need to change my app?

Usually not. If your product does not load inside the feed, add one small config file to your site. The builder guide shows how.

Launch this week. Know by next week.

Posting is free. You need a demo video and a link people can open.