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Builder guide

How to publish demo videos, attach try links, and measure adoption on Protograms

Overview

Protograms is the distribution layer of the AI economy. As a builder, you upload a demo video of your live AI product, attach a public try link, and publish to the consumer feed. Explorers watch your reel, tap Try, and land in your product. You track tries, saves, and engagement from the web dashboard.

Before you start

Have these ready before you open the submit flow:

  • A Protograms account (sign in through the web app)
  • A demo video or photo showing your live AI product in action
  • A public try URL that works in Safari or Chrome without extra setup
  • Title, short description, vision statement, category, and optional tags

Step 1 · Record and upload your demo video

Video is the primary format for the feed. Record your live product working in real time as a vertical reel. Photos are accepted, but video performs best for discovery.

RequirementRecommendation
Aspect ratio9:16 vertical (1080 × 1920 px)
DurationRecommended video duration: 30 to 60 seconds.
Video formatsMP4, WebM, MOV · maximum 500 MB
Image formatsJPG, PNG, WebP · maximum 5 MB
  • Place text and logos within the center safe zone.
  • Use the highest available resolution. Media is optimized on upload.
  • Videos play muted and loop in the feed.

Step 2 · Add product details

After uploading media, complete the remaining fields in the submit form:

  • Title — clear name for your product
  • Description — short summary shown in the feed
  • Vision — what you are building and why it matters
  • Category — helps explorers find your product
  • Tags and collaborators — optional discovery and attribution

Step 4 · Publish to the feed

Sign in to the web app and open Submit. Upload your demo video, fill in product details, add your try link, and publish. Your listing appears in discover feeds once submitted.

  1. Open the web app and sign in
  2. Go to Submit from the navigation
  3. Upload your demo video (Step 1 · Media)
  4. Complete product details and try link
  5. Submit — your reel enters the consumer feed
9:41
1.5K
920
Share
Save
M
@atelierLive

Ghostwriter

Writing

9:41
1.1K
680
Share
Save
K
@synclayerLive

Neural Deck

Pitch

9:41
2.8K
Share
Save
N
@novacraftLive

Northstar

Productivity

Consumer feed

builder-console / overview

Overview

Account-wide engagement across all your products

Free4 live productsSubmit product

Views

0

↑ 18% vs prior 7d

Tries

0

↑ 24% vs prior 7d

Feedbacks

0

↑ 31% vs prior 7d

Try-through

6.6%

↑ 1.2pp vs prior 7d

OverviewFeedbacks1.9kAudience

Views & tries

Last 14 days

7d14d30d
ViewsTries

Where viewers drop off

Try-through is 6.6%. Most loss happens before a try opens.

Saw in feed0 · 100%
Opened try0 · 7%
Left feedback0 · 4%
Unique explorers0 · 5%

Top products

Ranked by tries across your live showcases

ProductTriesViewsFeedbacksFiresInsights
Northstar0000Open
Ghostwriter0000Open
Neural Deck0000Open

Builder analytics

Step 5 · Measure adoption

After publish, track how your product performs from the builder dashboard:

  • Tries — explorers who opened your live product from the feed
  • Saves — people who bookmarked your listing
  • Engagement — fires, comments, shares, and profile views
  • Per-product insights — heatmaps and trends over time

In-feed embed configuration

After you add your Try link on Submit, check the in-feed preview. If it loads, you are done. If it keeps spinning or fails, apply one of these on your deployed app (not inside Protogram):

Option A · Recommended

Add public/.well-known/protogram.json

Declare your entry URL and allowed origins. Redeploy, then re-check the preview on Submit.

Option B · Alternative

Add the Protogram embed script before </body>

Use when you cannot add a static JSON file. Do not use both options together.

Signed-in builders can open the in-app guide for copy-paste snippets, platform reference, and a pre-submission checklist.

Media specifications

Media specifications for feed uploads:

Recommended

  • Vertical orientation
  • 9:16
  • 1080 × 1920 px
  • Media displays full screen in the feed. Position critical content within the center safe zone.

Also accepted

  • Portrait (4:5)
  • Square (1:1)

Landscape and wide formats are accepted. Content will be center-cropped to fill the feed. A 9:16 vertical crop is recommended for optimal presentation.

FAQ

Can I upload photos instead of video?
Yes. JPG, PNG, and WebP are supported. Video is strongly recommended because the feed is designed for demo reels.
Is there a daily upload limit?
Yes. Each account has a daily publish limit to keep the feed quality high. Try again the next day if you hit it.
Where do explorers see my product?
In the full-screen feed, on discover surfaces, and on your builder profile once published.
Do I need the native app to publish?
No. Submit and the builder dashboard are live on the web today.

Ready to publish?

Sign in through the web app to upload your first demo video.

Try the feed